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Young Entrepreneur Series – Youth for Environmental Sanity

October 13, 2011

Youth for Environmental Sanity was founded in 1990 by 16 year-old Ocean Robbins along with his friend 19 year-old Ryan Eliason to educate, inspire, and empower youth to join forces for social justice and environmental sanity. Since 1990, YES! has spoken in person to 620,000 students in school assemblies, held 83 week-long youth action training camps and hundreds of day-long workshops, and inspired the formation of more than 400 nonprofit clubs and organizations working for positive change.

Ocean’s first organized event for a social cause was a peace rally when he was only 7 years old.  When he was 10, he opened “Ocean’s Natural Bakery” where he was the baker, salesman and accountant. His door-to-door sales of natural baked goods reached hundreds of fans and customers around Santa Cruz.

By the time he was 15, Ocean had developed and managed the environmental piece of two international youth summits – one was in Moscow and the other in our nation’s capitol.   Around that same time, he was also the co-founder of the Creating Our Future environmental speaking tour. 

In 1990, he and Ryan founded YES! to support youth committed to building a just and sustainable world, to help young changemakers expand effectiveness, network with one another, and gain the support they’ll need for a lifetime of action. YES! alumni have persuaded schools and businesses to purchase recycled products, offer organic and vegetarian options in cafeterias, retrofit their lighting, and offer anti-prejudice trainings.

That 16 year old has had a powerful impact on youth around the world. You can have this kind of impact too, given a good idea, hard work, and persistence.

If you’ve got a great idea for a business or you know a kid with great ideas, get involved with the Secret Millionaires Club Grow Your Own Business Challenge. Visit to learn more.

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